Today, many of us cannot imagine a day without visiting their profile on a social networking site. Sooner or later this trend must be exploited by advertisers.
Social media allow you to reach a wide range of customers with an advertising message. In addition, by posting an advertisement on a service such as Facebook, where users on their profiles provide a number of detailed information about themselves, you can direct a promotional message to a strictly selected group of recipients.
In view of such considerations, can Facebook advertising be considered effective?
This is where the problem lies, as recent research conducted on the social networking site Facebook shows that advertisements on the site are not as effective as one would expect it to be. The world's largest brands, such as General Motors, are withdrawing their promotional campaigns from the service precisely on the wave of criticism encountered by advertisements on Facebook. Of course, not all the research evaluates the advertisements on Facebook as completely ineffective.
Approaching the issue of advertising in social media objectively, it should be said that some advertisers will benefit from it, and Facebook will be an effective promotional tool for them. Fanpages of individual brands and companies enjoy varying degrees of popularity. It seems that some brands are ideal for promotion in social media, while others will not gain or even lose out on such promotion.
Facebook makes it possible to create a positive image of the company in the environment of the recipients, hence it meets the assumptions of effective promotion, although only in the case of specific brands. Controversies around a given company may harm it on Facebook and instead of the so-called "likes" it will collect only negative comments on its profile on a social networking site.
Advertising companies on Facebook can achieve the expected results and increase not only the interest in the brand among all current and potential customers. It may also trigger a real reaction in the form of activating consumers to buy products and services of a given brand. However, advertising activities on Facebook need to be carried out with caution.
Approaching the issue of advertising in social media objectively, it should be said that some advertisers will benefit from it, and Facebook will be an effective promotional tool for them. Fanpages of individual brands and companies enjoy varying degrees of popularity. It seems that some brands are ideal for promotion in social media, while others will not gain or even lose out on such promotion.
Facebook makes it possible to create a positive image of the company in the environment of the recipients, hence it meets the assumptions of effective promotion, although only in the case of specific brands. Controversies around a given company may harm it on Facebook and instead of the so-called "likes" it will collect only negative comments on its profile on a social networking site.
Advertising companies on Facebook can achieve the expected results and increase not only the interest in the brand among all current and potential customers. It may also trigger a real reaction in the form of activating consumers to buy products and services of a given brand. However, advertising activities on Facebook need to be carried out with caution.
